Did you know that 45% of all Coca-Cola is sold from endcaps?
That's one out of EVERY two Cokes in the world is sold from an endcap!
(An endcap is a display at the end of a supermarket aisle.)
Why is this important? Well, it's because Coke knows a thing or two about sales, product placement, and the power of visual cues.
Coke leverages what behavioral psychologists have taught us -- that visual cues have the most significant influence on our behaviors.
If you're looking to make a change in your life, have you considered the power of leveraging visual cues?
Are you not convinced yet?
A primary care physician at Massachusettes General Hospital in Boston wanted to improve the eating habits of the hospital staff. And, she wanted to do this WITHOUT motivation or willpower -- making sure that the hospital employees didn't feel like they were being pushed in a particular direction.
She did this by altering what she called "choice architecture." She added water as a choice in the refrigerators near the cash registers and placed bottled water next to the food stations. She made this change without any mention or publicity.
As a result, soda sales dropped by 11.4%, and water sales increased by 25.8%. Those results came from one simple change, making the water more visual. Once the water was front-and-center, people chose to drink more of it.
Did you know that the most powerful of all your sensory abilities is vision? In fact, 10 of the 11 million sensory receptors are dedicated to sight.
Again this highlights that visual cues have the most significant influence on our behaviors.
If you are looking to make a change (eat healthier, become more productive, lose weight, read more, exercise consistently, etc.) have you considered leveraging visual cues to help you out?
You can do this both ways --
Make your negative cues less visible. (For example -- if you're looking to watch less TV, don't put your remote control in a prominent place in your living room.)
Make your positive cues more visible. (For example -- if you're looking to eat healthier, you can put more nutritious food at eye level in your pantry and refrigerator.)
Leveraging visual cues will give you the best chance to make the change you are looking to make.
What "visual cue" will you add or subtract out of your life today so that you can begin living toward your full potential?
