Why are Hallmark Christmas movies so enticing? What is the draw to these cheesy and predictable stories? 

You're probably thinking, "Bill, Christmas is still six months away – it's way too early to talk about the Hallmark channel." 


I agree, but check this out...

Hallmark has discovered a way to repeat a storyline a million times over and still keep people enthralled and tuning in – time and time again.  

What's their secret?