Why are Hallmark Christmas movies so enticing? What is the draw to these cheesy and predictable stories?
You're probably thinking, "Bill, Christmas is still six months away – it's way too early to talk about the Hallmark channel."
I agree, but check this out...
Hallmark has discovered a way to repeat a storyline a million times over and still keep people enthralled and tuning in – time and time again.
What's their secret?
We all want to become happier.
Don't believe me?
A record 352 billion dollars is forecasted to be spent this year alone on advertising. Knowing this, consider all of the advertisements you see daily for products, vacations, relationships, careers, investments, and other means of pleasure, contentment, and happiness.
If your feed looks like my feed, you'll find a lot of paths to happiness through the marketing coming at you!
But what if the true path to happiness was much more straightforward – more scientific and biological even?
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